New retail displays to engage customers

Alberto SchiattiNews

The first half of 2014 has seen the installation of some new and very exciting furniture displays in a number of leading UK stores, and with very good reason. There is nothing quite like the opportunity for prospective customers to see and touch the physical quality of a product. There is notable market research to suggest that the tactile sensations experienced by customers can have a very positive effect, creating a symbolic psychological ownership of a product and driving a must-have acquisition, especially in respect of high-value purchases.