New retail displays to engage customers

Alberto Schiatti News Leave a Comment

The first half of 2014 has seen the installation of some new and very exciting
furniture displays in a number of leading UK stores, and with very good reason.
There is nothing quite like the opportunity for prospective customers to see and
touch the physical quality of a product. There is notable market research to
suggest that the tactile sensations experienced by customers can have a very
positive effect, creating a symbolic psychological ownership of a product and
driving a must-have acquisition, especially in respect of high-value purchases.